New website coming soon in July 2024

Terms & Conditions

These terms and conditions apply to the use of this Keep Calm and Carry On ® Ltd Website and by accessing this website and/or placing an order you agree to be bound by the terms and conditions set out below.

If you do not agree to be bound by these terms and conditions you may not use or access this Website.


The Conditions shall be governed by and construed in accordance with the laws of England and you irrevocably submit to the exclusive jurisdiction of the courts of England.

Intellectual Property and Right to Use

You acknowledge and agree that all copyright, trademarks and all other intellectual property rights in all material or content supplied as part of the Website shall remain at all times.

Any other use of the material and content of the Website is strictly prohibited. You agree not to (and agree not to assist or facilitate any third party to) copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works of such material and content.

Before you place an order, if you have any questions relating to these terms and conditions please contact our Customer Support Team by e-mail.

Set out below are the definitions of terms used throughout this website:


“Conditions” means these terms and conditions and any special conditions

“Product or Item” means a product or item displayed for sale on this Website

“Product Description” means that part of the Website where information regarding the individual product and any certain terms and conditions in respect of that individual product are provided

“Special Conditions” means any terms and conditions specified within the product description

“Users” means the users of the website collective

“Personal Information” means the details provided by you on registration

“We/us” means Keep Calm and Carry On ® Limited company no. 6822852.

“Website” means the website located at or any subsequent URL which may replace it

“Cookies” means small text files which our Website places on your computer’s hard drive to store information about your shopping session and to identify your computer

“United Kingdom” means England, Scotland, Northern Ireland, Wales and all BFPO addresses plus the Channel Islands

“International” means all European countries within the European Union (EU) and all other Worldwide countries

“You” means a user of this Website.

Use of the Website


You are provided with access to this website in accordance with these Conditions and any orders placed by you must be placed strictly in accordance with these Conditions


You warrant that:

“The Personal Information which you are required to provide when you register as a customer is true, accurate, current and complete in all respects

and that

“You will notify us immediately of any changes to your Personal Information by contacting our Customer Support Team by e-mail

You agree not to impersonate any other person or entity or to use a false name or a name that you are not authorised to use.


You agree fully to indemnify, defend and hold us, and our officers, directors, employees, agents and suppliers, harmless immediately on demand, from and against all claims, liability, damages, losses, costs and expenses, including reasonable legal fees, arising out of any breach of the Conditions by you or any other liabilities arising out of your use of this Website, or the use by any other person accessing the Website using your member account and/or your Personal Information

Our rights

We reserve the right to:

” Modify or withdraw, temporarily or permanently, this Website (or any part thereof) with or without notice to you and you confirm that we shall not be liable to you or any third party for any modification to or withdrawal of the Website;

Privacy Policy and Cookies

We will treat all your Personal Information as confidential. You can read our full Privacy Policy here:

Processing your orders

For statistical or survey purposes to improve this Website and its services to you

To serve website content and advertisements to you

To administer this website

And if you consent, to notify you of products or special offers that may be of interest to you.

You agree that you do not object to us contacting you for any of the above purposes whether by telephone, e-mail or in writing and you confirm that you do not and will not consider any of the above as being a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003

When you create a member account you will automatically be added to our members priority mailing list, this will enable us to send you further information from Keep Calm and Carry On by post, e-mail or telephone, about products, promotions or special offers which we feel may be of interest to you.

In the event that you do not wish to be contacted for such purposes, you may unsubscribe from our contact list at any time by selecting the “unsubscribe” link at the bottom of any promotional email that you receive from us or by e-mailing the Customer Services Team.

We will not under any circumstances disclose or sell your Personal Information to any other body for marketing purposes without your explicit consent to do so.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Information and /or User Information, we are entitled do so.

From time to time we may run a contest or a prize draw. When entering any of our contests or prize draws, you provide your name, email address and mailing address. If you win, we will send the prize to the address entered and notify you by email. By entering any such competition or prize draw you consent to us that we may publish your name as a winner in any subsequent newsletter or on the website.

We use Cookies to keep track of your current shopping session to personalise your experience and so that you may retrieve your shopping basket at any time – if you do not accept Cookies you will not be able to use this Website.

Please check back frequently to see any updates or changes to our privacy policy which will be posted here.

Purchase of products


We will take all reasonable care, in so far as it is in our power to do so, to keep the details of your order and payment secure, but in the absence of negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any data you provide when accessing or ordering from the Website.


We are based in the UK and deliver Worldwide by Royal Mail, UPS or DPD. Postage costs are calculated are determined by the weight of your order once you proceed to the checkout.

Orders will be dispatched as soon as possible and usually arrive at UK addresses within 1-3 working days after dispatch.

Orders containing personalised Keep Calm and Carry on products are made to order and take 1-3 working days to dispatch in most cases apart from phone cases which take 2-4 working days and canvas prints 5-14 working days.

Please allow between 5 to 28 days for international deliveries to arrive. International orders maybe liable for an additional import customs duty set by your country based on the value of your order. If our postal carriers deem your area to be a remote location they may charge an addtional fee which is beyond our control.

Contract Creation and Electronic Contracting

The technical steps which You require to take in order for the transaction to be properly processed are as follows:

You place the order for the Products on the Website by pressing the confirm order button at the end of the checkout process. You will be guided through the process of placing an order by a series of simple instructions on the Website.

You will receive confirmation from Us that Your transaction has been processed.

Receipt of a confirmation is evidence that we have received your order but does not constitute acceptance of such order.

Order acceptance and the completion or the contract between You and Us will take place on the dispatch to You of the Products ordered unless We have notified You that we do not accept Your order, or You have cancelled it.

Non-acceptance of an order may be a result of one of the following:

The Product You ordered being unavailable from stock.

Our inability to obtain authorisation for Your payment.

The identification of a pricing or Product description error.

You not meeting the eligibility to order criteria set out in these Conditions.The transaction will be concluded in English.

Non-acceptance of an order may be a result of one of the following:

1. The product you ordered being unavailable from stock.

2. Our inability to obtain authorisation for your payment.

3. The identification of a pricing or product description error.

4. You not meeting the eligibility to order criteria set out in the main Terms & Conditions.

The contract will be concluded in English.

Order Payment

We accept all major credit cards, Paypal and Google Checkout payments.

At this time orders may only be sent to the card/account holders registered address. Under no circumstances will any order be sent to an alternative address

Discount Codes/Vouchers

Keep Calm and Carry On Discount Codes/Vouchers will be issued at the sole discretion of the company to qualifying members of the website. Discount vouchers must be used by the member to whom they were issued and are non-transferable.

A discount voucher may only be used as part payment toward a new order and may not be exchanged for cash.

We reserve the right to withdraw the use of discount vouchers at anytime without giving notice.

Keep Calm and Carry On voucher codes will be issued to the purchasing customer ‘only’ who must then forward the code to the intended recipient. Once the code has been activated the available credit on that voucher can only be used by the customer who activated it.

Keep Calm and Carry On Customised Products

To use the Keep Calm and Carry On Creator to make your own products you expressly acknowledge, agree and hereby that:

(1)  The design submitted must not be offensive, inappropriate or be deemed so in anyway.

(2)  Keep Calm and Carry On Ltd reserve the right to cancel any design we deem offensive or inappropriate.

(3)  The design or content does not infringe the copyright, trademark, patent, right of privacy, right of publicity or other legal right of anyone or third party.

(4)  You will comply with all applicable laws, rules, and regulations.

(5)  Keep Calm and Carry On Ltd will not be held liable for any claims, demands or any form of litigation with respect to any of your design or content.

(6)  Keep Calm and Carry On customised products are made and produced individually to order. They are not refundable under any circumstances unless deemed to be faulty. If you cancel your order prior to dispatch you will incur a few to cover the cost of the production of the products.

(7)  Make it Yourself products may take upto 28 workings days for delivery.


Compliance with Laws

The Website may be used only for lawful purposes and in a lawful manner. You agree to comply with all applicable laws, statutes and regulations regarding the Website and any transactions conducted on or through the Website.

Limitation of Liability

While we will use reasonable endeavours to verify the accuracy of any information we place on the Website, we make no warranties, whether express or implied in relation to its accuracy.

The Website is provided on an “as is” and “as available” basis without any representation or endorsement made and we make no warranties of any kind, whether express or implied, in relation to the Website, or any transaction that may be conducted on or through the Website including but not limited to, implied warranties of non-infringement, compatibility, security, accuracy, conditions of completeness, or any implied warranty arising from course of dealing or usage or trade.

We make no warranty that the Website will meet your requirements or will be uninterrupted, timely or error-free, that defects will be corrected, or that the site or the server that makes it available are free of viruses or bugs or represents the full functionality, accuracy, and reliability of the Website.

We will not be responsible or liable to you for any loss of content or material uploaded or transmitted through the Website.

To the fullest extent permissible under applicable law, we disclaim any and all warranties of any kind, whether express or implied, in relation to the Products. This does not affect your statutory rights as a consumer, nor does it affect your Contract Cancellation Rights.

We will not be liable, in contract, tort (including, without limitation, negligence), pre-contract or other representations (other than fraudulent or negligent misrepresentations) or otherwise out of or in connection with the Conditions for:

Any economic losses (including without limitation loss of revenues, profits, contracts, business or anticipated savings);

Any loss of goodwill or reputation;


Any special or indirect losses suffered or incurred by that party arising out of or in connection with the provisions of any matter under the Conditions.

Nothing in the Conditions shall exclude or limit our liability for death or personal injury resulting from our negligence or that of our servants, agents or employees.


If any part of the Conditions shall be deemed unlawful, void or for any reason unenforceable, then that provision shall be deemed to be severable from the Conditions and shall not affect the validity and enforceability of any of the remaining provisions of the Conditions.


No waiver by us shall be construed as a waiver of any proceeding or succeeding breach of any provision.


Each provision of the Conditions shall be construed as separately applying and surviving even if for any reason one or other of those provisions is held to be inapplicable or unenforceable in any circumstances.

Entire Agreement

These Conditions govern our relationship with you. Any changes to these Conditions must be in writing and signed by both parties. In this way, we can avoid any problems surrounding what Keep Calm and Carry On Ltd and you are expected to do. You confirm that, in agreeing to accept these Terms and Conditions, you have not relied on any representation save insofar as the same has expressly been made a term of these Conditions and you agree that you shall have no remedy in respect of any representation.

Your Statutory Rights are not affected by these terms and conditions. Nothing in this Clause shall limit or exclude our liability in respect of any fraudulent or negligent misrepresentation whether or not such has become a term of the Conditions.

Faulty Goods

If You are not satisfied with Your purchase because they are faulty, return the goods to us together with the original packaging within 14 days for an exchange or credit note of the item price. This does not affect Your statutory rights.